Exactly What To Say & Phil M Jones
As Creative Director for Phil M Jones, Intl. and Exactly What To Say, I led brand storytelling end-to-end: from concept and strategy through original photography and videography to final edit and design, growing the YouTube channel past 80,000 subscribers with individual videos reaching 2 million+ views. I also extended that same brand vision into physical space, designing and delivering a 5,500 sq. ft. studio and office build-out inside a historic factory on a $75K budget in 2.5 months. In this space, I facilitate several multi-day, fully immersive experiential events annually. That work has covered the whole audience journey: how the space looks and feels, the environmental graphics and signage, the live event experience itself, and the content that carries the brand into digital channels afterward.
