Exactly What To Say & Phil M Jones

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As Creative Director for Phil M Jones, Intl. and Exactly What To Say, I led brand storytelling end-to-end: from concept and strategy through original photography and videography to final edit and design, growing the YouTube channel past 80,000 subscribers with individual videos reaching 2 million+ views. I also extended that same brand vision into physical space, designing and delivering a 5,500 sq. ft. studio and office build-out inside a historic factory on a $75K budget in 2.5 months.