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Packaging, Merchandising, & Marketing
Exactly What To Say & Phil M Jones
As Creative Director for Phil M Jones, Intl. and Exactly What To Say, I led brand storytelling end-to-end: from concept and strategy through original photography and videography to final edit and design, growing the YouTube channel past 80,000 subscribers with individual videos reaching 2 million+ views. I also extended that same brand vision into physical space, designing and delivering a 5,500 sq. ft. studio and office build-out inside a historic factory on a $75K budget in 2.5 months. In this space, I facilitate several multi-day, fully immersive experiential events annually. That work has covered the whole audience journey: how the space looks and feels, the environmental graphics and signage, the live event experience itself, and the content that carries the brand into digital channels afterward.
Hudson Brewing Co.
Combining a rich heritage with down-to-earth values, crafting quality beers that celebrate both tradition and community.
Hudson Brewing Company is for Hudson locals and tourists alike who appreciate history, quality drinks, and a down-to-earth experience. A wood carving style design was used to give Hudson Brewing Company's packaging a rustic, handmade aesthetic, reflecting the authenticity and craftsmanship of their traditional brews.
Hudson Brewing Company is for Hudson locals and tourists alike who appreciate history, quality drinks, and a down-to-earth experience. A wood carving style design was used to give Hudson Brewing Company's packaging a rustic, handmade aesthetic, reflecting the authenticity and craftsmanship of their traditional brews.
Allume Acupuncture
I wanted to create a site that was engaging while still embodying a feeling of tranquility. I incorporated dynamic animations and smooth transitions to a light, natural color scheme.
Our marketing strategy involved establishing a consistent yet varied social media posting calendar, as well as creating physical media through flyers and posters.
Our marketing strategy involved establishing a consistent yet varied social media posting calendar, as well as creating physical media through flyers and posters.
One Haven Collection
Clean, sleek, and elegant. I wanted to create a timelessly tasteful website that perfectly reflects the style and essence of the short-term rental business, as well as the stunning landscape of the Hudson Valley. The website features a streamlined and minimalist layout that reflects the interior design of each of the listings. The main focus of the site is on high-quality images of each property, which are showcased in an uncluttered and visually appealing manner. The design is intuitive, user-friendly, and optimized for easy navigation, making it easy for potential customers to find the perfect rental property for their needs. Overall, the website design for The One Haven Collection perfectly captures the essence of the business and is sure to attract a wide range of clients looking for luxurious, short-term rentals in Hudson, NY.
The Rare Bird Salon
Invoking a sense of comforting nostalgia, reminiscent of your grandparent's midcentury furniture, this client wanted to fully embrace the retro 70s vibe balanced with "Millenial Nouveau" sensibility. The client wanted a digital art representation of a blue heron to be used on their merchandise and marketing materials.
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